About Us
Ownest was created by the company’s founder and CEO, Kendall Raessler. With over 25 years of industry experience as a top Canadian mortgage expert, Kendall saw the flaws of the traditional mortgage and financing process, from both the homebuilder and customer perspective. He set out to make it faster, easier and better, for everyone.
What began as a way for borrowers to apply for a mortgage online evolved into the audacious goal of innovating how financing is done in all industries, around the world. For Ownest, revolutionizing the mortgage process is just the beginning.
In 2020, Ownest shifted its business focus from a cloud-based, financing approval engine for borrowers to a B2B SaaS model to help developers, homebuilders and real estate professionals sell more homes, faster.
Now, the company’s autonomous financing approval engine is getting a lot of attention from the industry and beyond. Ownest was in the top 1% of applications chosen for the Holt Accelerator program, Canada’s prestigious seed fintech accelerator. Many of Canada’s top real estate industry players are partnering with Ownest and other industries are recognizing the benefits of leveraging our solution.
Our end-to-end financing approval engine has the potential to be the ultimate tool for closing sales whenever credit is a gateway — whatever the industry. It’s technology tailored to your business. Our solution can benefit borrowers, lenders and any business that offers financing as part of its product offering. It’s not only a unique sales funnel tool, it optimizes the entire financing process, helping you to save time and maximize revenues.
From the ultimate lead qualifier that intelligently screens customers to determine creditworthiness at a glance, to in-depth business insights that let you know your customer like never before, to an AI-driven platform that automates tasks and creates tailor-made financing proposals, our platform is a win-win for businesses, lenders and customers. The customizable widget seamlessly integrates into your business systems and digital platforms for easy online sales and omni-channel marketing, via your brand. Our engine does the work, you get the credit and a means to build customer loyalty.
And we are with you every step of the way, with expert and friendly support and training.
Isn’t it time to make financing faster, easier and better for everyone?
Featured Lenders
Our Solutions
How different are we?
Our End-to-End Financing Approval Engine can:
Know which potential customers have real purchasing power, right up-front. Pre-qualify leads in moments with Pront-O, the software that intelligently screens creditworthiness with a few simple questions. Pront-O delivers an accurate credit snapshot, providing you with an easy-to-read green/yellow/red ranking system based on the Five Cs of Credit. It’s a soft credit check, so the customer’s credit score won’t be impacted.
No other fintech software provides a more comprehensive solution to help you save time and money. A host of autonomous, customizable processes make the application process 70% faster, with 67% less paperwork. The potential of our platform is unlimited, so you can streamline your processes whether you’re a builder, lender or facilitating credit-related purchases in any industry.
Access the information and analytics you need to manage leads, customers and the sales process, right from your dashboard. It’s a CRM (and a LOS) that lets you monitor anything from application status to sales conversions to ROI, as well as employee activity and other critical business insights – all in real time. There’s even a shareable industry news feed you can use to heighten engagement with your clients.
The software captures in-depth industry information (such as income verification directly from CRA) but it goes beyond credit capacity to capture demographics, life stage, and geospatial information. These unmatched customer insights not only help you to tailor your sales conversations for upselling or cross-selling opportunities, they can build the loyalty and lifetime value of existing clients.
Our platform provides you with a source of recurring revenue based on the deals you close using our financing approval engine.
Our Partners
Ownest Blog
Leading Canadian Fintech Company Forms Strategic Partnership
Calgary, Alberta — June 12, 2021 — Ownest Financial Inc. (Ownest), an innovative Calgary-based autonomous financing software provider is pleased to announce that Caplink Capital Group Inc. (Caplink) has joined the Ownest family as Ownest’s in-house mortgage originator in Canada, the United States, Mexico and the United Kingdom. With this announcement, Ownest can process …Read More>
Demands of Online Real Estate Transactions
Is Your Website Keeping Up with the New Demands of Online Real Estate Transactions? The growing sector of proptech is all about managing information and transactions in the world of real estate, while fintech provides the foundation for the deal, via mortgages. While technology-based platforms facilitating the buying and selling homes are becoming …Read More>
The Widget
The Ownest Widget turns any digital platform into a powerful sales engine. What does “Powered by Ownest” mean? Technology tailored to any brand Today’s consumers expect ease of functionality and brand engagement. One of the best ways to engage and build trust is through customization and personalization – that’s where our widget …Read More>
Contact Us
Looking to speak to one of our trusted advisors? Get in touch and let us know how we can empower you!
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