Leading Canadian Fintech Company Forms Strategic Partnership

Calgary, Alberta — June 12, 2021 — Ownest Financial Inc. (Ownest), an innovative Calgary-based autonomous financing software provider is pleased to announce that Caplink Capital Group Inc. (Caplink) has joined the Ownest family as Ownest’s in-house mortgage originator in Canada, the United States, Mexico and the United Kingdom.


With this announcement, Ownest can process pre-qualified leads from their custom-branded widget into Caplink’s sales pipeline to offer an end-to-end lead verification and mortgage financing platform.


The product is ideal for Real Estate Professionals such as Realtors, Home Builders and Developers. The homebuyers answer eight simple online questions, which instantly verify their credit status and debt service capability. If the prospective homebuyer completes the full online mortgage application, Ownest’s rules-based automated underwriting system, will match the borrower with the best available market mortgage products and rates.  The solution is 70% faster than the traditional manual mortgage process.


In addition to expediting the mortgage approval and funding process, Ownest’s platform provides real estate professionals and lenders in-depth consumer insights and business intelligence, enhancing upselling and cross-selling opportunities throughout the customer homebuying. Ownest’s user-friendly dashboard combines the functionality of a customer relationship management system with reporting tools to help leadership teams optimize operational efficiency and return on investment.


Automated intelligence (AI) technology is growing in prominence as consumers and businesses demand more user-friendly streamlined service processes.  Consumers and businesses alike insist on easy and guided access to services through stage-gate processes that shorten service delivery timelines while reducing the workload of everyone involved.  The integration between Ownest’s technology and Caplink’s mortgage financing expertise creates a potent combination of loan process automation, CRM administration, ROI analysis, and competitive real-time finance options.