Is Your Website Keeping Up with the New Demands of Online Real Estate Transactions?
The growing sector of proptech is all about managing information and transactions in the world of real estate, while fintech provides the foundation for the deal, via mortgages. While technology-based platforms facilitating the buying and selling homes are becoming more common, they are also growing more sophisticated. Soon, ‘business as usual’ will no longer exist in the business of real estate and real estate software.
If you are in real estate technology, you’re likely aware there has been an explosion in the use of data and insights driving the home-buying process. There is also an industry-wide push towards a more digital, end-to-end process. So, the question becomes, how to keep up with that evolution? These days, software companies must move beyond simply managing IT to leveraging technology to create value for the business and, in the case of real estate software or platforms, for the real estate buyer. Doing so involves re-envisioning the role of technology in your organization and integrating it across the business to deliver excellent end user experiences. With the pandemic, the definition of ‘excellent’ has expanded to mean all-digital engagement with customers, ensuring a safe experience. Where to start? When it comes to the fintech side of the solution and the question of who can actually afford to buy the homes on a platform, you may need to look outside your organization to obtain the kind of credit-related business and innovation solutions you need – to an expert partner that can help you not only keep up trends but unlock new business potential.
Choosing the Right Tech Partner
When choosing the right technology service provider or consultant, it’s important to work with one that has a deep understanding of your business and its goals. It’s also important to choose a partner that provides functional, operational and strategic value. These value elements include connectivity, integration, flexibility, simplification, time savings and reduced effort. The Ownest end-to-end financing platform provides all these value elements and more. The company has applied its thirty years of mortgage experience to solve the industry’s biggest inefficiencies and empower faster financing. Ownest works as a strategic partner to its software and building clients, deploying its game-changing financing technology based on their needs. Its flexible, customizable open API platform is adaptable to virtually any platform so they can provide the right solution for your business and technology needs. And the Ownest widget white-labels transactions, seamlessly integrating them into your brand. Ownest creates value by empowering faster financing, so their success is directly tied to yours.
Leveraging the Power of AI and Automation
Ownest’s cutting-edge software instantly and accurately pre-qualifies potential homebuyers with eight simple questions, so you or your customer can know their creditworthiness at a glance. It’s an example of how AI is making the selling and buying experience faster and easier. Their innovative solution allows you to validate and qualify inbound leads, pre-qualify customers, verify buyers and validate offers. Its automated mortgage application solves the problem of mortgage processes that are stuck in analog, with 67% less paperwork and 70% faster.
The Bottom Line
Reimagining how your real estate platform functions involves embracing next-generation capabilities like end-to-end automation and platform-as-a-service. But keeping pace with rapid technological advances is taxing companies’ IT function. In addition, there is now increasing consumer demand for a ‘one-stop shop’ real estate and financing experience. The best thing your software or real estate business can do in 2021 is to stay agile, as the recovery proceeds unpredictably. Why not work with a partner with the expertise to understand your needs and a flexible mortgage financing solution that can be customized to meet them?