Demands of Online Real Estate Transactions

 

Is Your Website Keeping Up with the New Demands of Online Real Estate Transactions?

 

The growing sector of proptech is all about managing information and transactions in the world of real estate, while fintech provides the foundation for the deal, via mortgages. While technology-based platforms facilitating the buying and selling homes are becoming more common, they are also growing more sophisticated. Soon, ‘business as usual’ will no longer exist in the business of real estate and real estate software.

Ownest's lead qualifier, Pront-O, can be embedded in home builders webpages

If you are in real estate technology, you’re likely aware there has been an explosion in the use of data and insights driving the home-buying process. There is also an industry-wide push towards a more digital, end-to-end process. So, the question becomes, how to keep up with that evolution? These days, software companies must move beyond simply managing IT to leveraging technology to create value for the business and, in the case of real estate software or platforms, for the real estate buyer. Doing so involves re-envisioning the role of technology in your organization and integrating it across the business to deliver excellent end user experiences. With the pandemic, the definition of ‘excellent’ has expanded to mean all-digital engagement with customers, ensuring a safe experience. Where to start? When it comes to the fintech side of the solution and the question of who can actually afford to buy the homes on a platform, you may need to look outside your organization to obtain the kind of credit-related business and innovation solutions you need – to an expert partner that can help you not only keep up trends but unlock new business potential.

 

Choosing the Right Tech Partner

When choosing the right technology service provider or consultant, it’s important to work with one that has a deep understanding of your business and its goals. It’s also important to choose a partner that provides functional, operational and strategic value. These value elements include connectivity, integration, flexibility, simplification, time savings and reduced effort. The Ownest end-to-end financing platform provides all these value elements and more. The company has applied its thirty years of mortgage experience to solve the industry’s biggest inefficiencies and empower faster financing. Ownest works as a strategic partner to its software and building clients, deploying its game-changing financing technology based on their needs. Its flexible, customizable open API platform is adaptable to virtually any platform so they can provide the right solution for your business and technology needs. And the Ownest widget white-labels transactions, seamlessly integrating them into your brand. Ownest creates value by empowering faster financing, so their success is directly tied to yours.

 

Leveraging the Power of AI and Automation

Ownest’s cutting-edge software instantly and accurately pre-qualifies potential homebuyers with eight simple questions, so you or your customer can know their creditworthiness at a glance. It’s an example of how AI is making the selling and buying experience faster and easier. Their innovative solution allows you to validate and qualify inbound leads, pre-qualify customers, verify buyers and validate offers. Its automated mortgage application solves the problem of mortgage processes that are stuck in analog, with 67% less paperwork and 70% faster.

 

 

The Bottom Line

Reimagining how your real estate platform functions involves embracing next-generation capabilities like end-to-end automation and platform-as-a-service. But keeping pace with rapid technological advances is taxing companies’ IT function. In addition, there is now increasing consumer demand for a ‘one-stop shop’ real estate and financing experience. The best thing your software or real estate business can do in 2021 is to stay agile, as the recovery proceeds unpredictably. Why not work with a partner with the expertise to understand your needs and a flexible mortgage financing solution that can be customized to meet them?

Contact Ownest to learn more

 

The Widget

 

The Ownest Widget turns any digital platform
into a powerful sales engine.

 

What does “Powered by Ownest” mean?

Ownest's lead qualifier, Pront-O, can be embedded in home builders webpages

 

Technology tailored to any brand

Today’s consumers expect ease of functionality and brand engagement. One of the best ways to engage and build trust is through customization and personalization – that’s where our widget plays its part – from behind the scenes. It allows our clients to put their brand or their customer’s brand front and centre, whether they are a builder or a real estate software provider. Our widget powers the ability to sell online – its innovative design allows it to be customized to any digital platform and ‘wrapped’ in any brand, where it can be used in any online application:

 

Website | Social Media | Online Ads | Show Suite Devices

 

 

How does it work?

The widget amplifies brand and product advertising via omnichannel marketing, providing marketing reach from anywhere and any channel. It acts as a conduit to drive purchase-ready leads at the point of purchase, which is wherever you choose. It works invisibly in the background, funnelling traffic and leads from any online site into Pront-O, our pre-qualification tool. The widget can be configured to allow buyers to pre-qualify and/or make an online mortgage application via any process, form, website or a social media post.

 

Seamless integration

Our widget white labels transactions via direct front end integration, making it an invisible addition to your existing platforms and marketing efforts. You retain all the SEO value of your website pages, social media, or ads.

 

Promotes engagement, brand loyalty and opportunities to sell

The more connected to a brand a customer feels, the more engaged and loyal to the brand they will be. By amplifying your brand or your customer’s brand, the widget promotes engagement. Providing prospective buyers with an incredible tool to get financing builds trust and confidence, giving you a competitive advantage. Engaged customers are not only more likely to buy, they’re also more likely to provide repeat business and referrals, now and at future life stages. The widget creates the conditions for nurturing an ongoing customer connection and additional business. So, why not let the widget turn your website or ads into potential selling tools?

Have questions about how our widget can turn your online platforms into powerful sales engines?

We’d be happy to answer them.

Contact Ownest to learn more

 

 

The Technology You Need to Pivot to Digital, Now and Post-Pandemic

The Technology You Need to Pivot to Digital, Now and Post-Pandemic

 

COVID-19 is fundamentally changing business, and real estate and financing are no exception. As with every industry, builders and real estate developers are being asked to streamline, be more efficient, and do more with less.

Interestingly, however, a digital transformation had already started in the real estate industry even before the pandemic, as forward-thinkers started to realize the benefits of automation— a transformation known as Proptech.

Deloitte’s Real Estate Predictions(2020) describes Proptech as “part of the wider digital transformation of the property industry. It describes a movement driving a mentality change within the real estate industry and its consumers regarding technology-driven innovation in data assembly (and) transactions…”

Forbes describes it as “businesses using technology to disrupt, and improve the way we buy, rent, sell…residential and commercial property.”

What’s driving the Proptech Revolution? Data, Analytics, Service

Greater customer expectations for more real-time and high-quality services are a major challenge for many real estate and financing businesses. Another driver is the growing importance of data and analytics. Automation presents solutions to these challenges across industries, not only during COVID but also in general.

Lower Costs, Higher Resilience

According to a Bain & Company survey, companies that invested more in automation before the pandemic have reported higher revenues than others, with fewer disruptions to productivity or the supply chain. Interestingly, automation is no longer just about lower costs; it’s about resilience. Companies are increasingly deploying automation to strengthen business resilience, reduce risk and generate useful business insights more easily. They’ve generated higher revenues and experienced fewer disruptions to workforce productivity and demand. Enter the Ownest solution.

Transition Your Teams to Working Remotely

Ownest’s proprietary technology is a perfect example of Proptech and Fintech. The Ownest platform allows builders and sales associates to pivot to remote office work during the pandemic. The entire team–from management to marketing and sales can access Ownest’s secure cloud-based solution from anywhere and on any device, 24/7. You’ll never fall behind because the system updates in real-time, so you’ll always know what is happening on any sale, from anywhere. That’s resilience!

The Ownest Solution–Efficient, Automated, Flexible

The solution saves time and resources by automating time-consuming tasks like document gathering and customer communication (executing tasks in70% less time and67% less documentation.) The convenient and user-friendly app guides the customer through the self-managed online loan application. It automatically sends timely reminders on your behalf–increasing the application completion rate and leading to faster closing times. The platform instantly qualifies and ranks applicants and verifies in come using AI. It gathers customer insights to leverage upselling and cross-selling and builds customer loyalty through automated engagement. Data, analytics, service–and all the benefits of this unique Proptech application are accessible remotely.

Bottom Line–AutomationBoosts Sales

Automation has been proven to make a difference by increasing selling time for sales people and channel partners. It does this by streamlining and automating back-office sales support tasks, giving sales people more time to focus on high-value, sales-oriented activities. Moving to automation has benefits beyond saving money and increasing revenue; it can boost overall worker productivity and customer loyalty. It can also build resiliency in a time like COVID.

Whether you are a builder or developer, Ownest’s cutting-edge platform will allow you to automate the most time-consuming manual tasks performed by your sales teams. By joining the digital transformation now, you’ll strengthen your business’ resilience for the future.

 

Mortgage and Housing Industry News – Insight from An Expert

Mortgage and Housing Industry News – Insight from an Expert

 

As part of Ownest’s commitment to staying on top of the latest industry trends and innovations, we recently attended a webinar by economist and housing expert, Will Dunning. We are pleased to bring you some highlights from the presentation along with some interesting statistics.

 

Highlight Summary

  • Lower rates are driving up home prices across Canada, yet home ownership is still affordable in Alberta, where the combination of low interest rates and lower than average home prices makes Alberta a good place to buy.

  • There was a big shift away from variable mortgages in 2020, simply due to extremely low fixed rates.

  • Usually, past trends give reliable clues about what might happen in the near future. That is not the case in these abnormal times: data on sales has been inconsistent and this may continue. Despite CMHC’s changes to debt ratio policy, which cut homebuyers’ purchase power by up to 11%, and the stress test introduced earlier in the year, there has been a temporary spike in home sales in many places in Canada.

  • What are the implications for mortgage policies of COVID-19? The greatest risk for the mortgage market during the pandemic is loss of ability to pay, not changes in payments.

  • The changes to the stress test were supposed to decrease delinquency rates on mortgages, but the policy has not unfolded as expected. Canadian Bankers Association data shows that of the 795,000 clients who were given mortgage flexibility, 498,000 resumed payments as of September 30, and no doubt more resumed by the end of November. However, a large but unknown number have not yet resumed payments.

  • The direction of ownership rates has reversed due to regulatory changes made in 2016. These changes included lower amortization requirements and higher down payments, which have led to a decline in the overall rate of home ownership.

 

Buyer Insights

  • What is the primary source for down payment for first time buyers? Unlike prevailing thinking, it is not the “Bank of Mom and Dad” but rather it is savings, including RRSP’s.

  • What is the relationship between employment trends and the housing market? The housing market usually takes 3-4 years to catch up to major employment trends. For example, if a person changes employment, they likely will only then begin working towards saving for a down payment, with home ownership following three to four years later.

 

Will Dunning is Chief Economist for Mortgage Professionals Canada and has specialized in the analysis and forecasting of housing markets since 1982. He also operates an economic analysis consulting firm, Will Dunning Inc.

 

Ownest Joins the Prestigious Holt Accelerator 2020 Program

FOR IMMEDIATE RELEASE

Ownest Joins the Prestigious Holt Accelerator 2020 Program

Selected as Top 1% of All International Fintech Applications

 

Calgary, Alberta – August 6, 2020 – Ownest Financial (Ownest), an innovative provider of autonomous financing software, is pleased to announce that the Company has been selected to join the Holt Accelerator 2020 program. Ownest is one of only two Canadian companies to join this year’s program.

Ownest’s autonomous financing solution was created by the Company’s Founder and CEO, Kendall Raessler, who has more than 25 years of industry experience as a top mortgage expert in Canada. In 2019, the company launched a comprehensive mortgage point-of-sale portal for borrowers to easily self-manage a simple online application to pre-qualify for a loan – aggregated from over 22,000 mortgage products.

Since then, the software was enhanced to benefit borrowers, lenders and businesses that offer financing for their products by merging the innovative features of the mortgage portal with the functionality of a CRM and Loan Originating System. The cutting-edge, AI-driven platform automates most time-consuming, manual tasks performed by sales teams in the lending space. Ownest’s fully customizable widget-based interface drives qualified leads directly from the point-of-sale and their Pront-O app significantly reduces credit risk by quickly qualifying and intelligently screening the applicant’s borrowing capabilities. Ownest’s comprehensive platform also provides in-depth business intelligence data and is the only financing software solution of its kind that rewards partners with referral and annuity bonuses.

Kendall Raessler, Founder and CEO, stated, “We are thrilled and grateful to have been selected to join the Holt Accelerator 2020 program. Their expertise will help us achieve our aggressive growth targets.” He added, “The pandemic created an economic climate that requires leaner teams and a remote workforce. Our secure, cloud-based platform is a perfect solution to address those challenges – while creating operational efficiencies of up to 70%. Our current focus is on mortgages, but our end-to-end software solution will truly revolutionize the way people borrow and lend money. We’re very excited about the future of financing.”

“We are excited to have selected Ownest, following an extensive vetting process”, stated Jan Arp, Founding Partner, Holt Accelerator. “With over 720 international applications received this year for a coveted spot in the Holt accelerator, Ownest’s financing software capabilities stood out as a necessary innovative solution in a market overdue for disruption. I am proud to welcome Ownest as part of our 2020 family.”

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About Ownest
Ownest started in 2012 with the goal to innovate how financing is done around the world. In 2019, the Company launched its B2C software to empower homebuyers to obtain financing online by aggregating best lenders and best rates from over 22,000 mortgage products. Since then, Ownest has shifted their core focus to a cloud-based B2B SaaS model, providing their partners an AI-driven platform that quickly qualifies and intelligently screens potential borrowers. Their cutting-edge platform is designed to drive qualified leads, increase revenue and significantly streamline operations through autonomous financing while providing in-depth data-driven business intelligence. www.OwnestFinancial.com.

About Holt Accelerator
Backed by Holdun, a 5th Generation Family Office, Holt Accelerator is Canada’s most active seed fintech investor. Holt Accelerator is the only business accelerator in Canada that’s focused exclusively on fintech, including insurtech and cybersecurity. Holt tracks over 10,000 early stage fintechs globally and solicits the ones that present a best match with our Partner & Advisory network (over 300+ and growing). They have received over 1,800 applications from over 75 countries, in which they invest in the top 1% of applications globally.


Contact Information:

Kendall Raessler, CEO
Phone: 1.855.699.2400 Ext. 101
Email: Kendall@ownest.ca