Demands of Online Real Estate Transactions

 

Is Your Website Keeping Up with the New Demands of Online Real Estate Transactions?

 

The growing sector of proptech is all about managing information and transactions in the world of real estate, while fintech provides the foundation for the deal, via mortgages. While technology-based platforms facilitating the buying and selling homes are becoming more common, they are also growing more sophisticated. Soon, ‘business as usual’ will no longer exist in the business of real estate and real estate software.

Ownest's lead qualifier, Pront-O, can be embedded in home builders webpages

If you are in real estate technology, you’re likely aware there has been an explosion in the use of data and insights driving the home-buying process. There is also an industry-wide push towards a more digital, end-to-end process. So, the question becomes, how to keep up with that evolution? These days, software companies must move beyond simply managing IT to leveraging technology to create value for the business and, in the case of real estate software or platforms, for the real estate buyer. Doing so involves re-envisioning the role of technology in your organization and integrating it across the business to deliver excellent end user experiences. With the pandemic, the definition of ‘excellent’ has expanded to mean all-digital engagement with customers, ensuring a safe experience. Where to start? When it comes to the fintech side of the solution and the question of who can actually afford to buy the homes on a platform, you may need to look outside your organization to obtain the kind of credit-related business and innovation solutions you need – to an expert partner that can help you not only keep up trends but unlock new business potential.

 

Choosing the Right Tech Partner

When choosing the right technology service provider or consultant, it’s important to work with one that has a deep understanding of your business and its goals. It’s also important to choose a partner that provides functional, operational and strategic value. These value elements include connectivity, integration, flexibility, simplification, time savings and reduced effort. The Ownest end-to-end financing platform provides all these value elements and more. The company has applied its thirty years of mortgage experience to solve the industry’s biggest inefficiencies and empower faster financing. Ownest works as a strategic partner to its software and building clients, deploying its game-changing financing technology based on their needs. Its flexible, customizable open API platform is adaptable to virtually any platform so they can provide the right solution for your business and technology needs. And the Ownest widget white-labels transactions, seamlessly integrating them into your brand. Ownest creates value by empowering faster financing, so their success is directly tied to yours.

 

Leveraging the Power of AI and Automation

Ownest’s cutting-edge software instantly and accurately pre-qualifies potential homebuyers with eight simple questions, so you or your customer can know their creditworthiness at a glance. It’s an example of how AI is making the selling and buying experience faster and easier. Their innovative solution allows you to validate and qualify inbound leads, pre-qualify customers, verify buyers and validate offers. Its automated mortgage application solves the problem of mortgage processes that are stuck in analog, with 67% less paperwork and 70% faster.

 

 

The Bottom Line

Reimagining how your real estate platform functions involves embracing next-generation capabilities like end-to-end automation and platform-as-a-service. But keeping pace with rapid technological advances is taxing companies’ IT function. In addition, there is now increasing consumer demand for a ‘one-stop shop’ real estate and financing experience. The best thing your software or real estate business can do in 2021 is to stay agile, as the recovery proceeds unpredictably. Why not work with a partner with the expertise to understand your needs and a flexible mortgage financing solution that can be customized to meet them?

Contact Ownest to learn more

 

The Widget

 

The Ownest Widget turns any digital platform
into a powerful sales engine.

 

What does “Powered by Ownest” mean?

Ownest's lead qualifier, Pront-O, can be embedded in home builders webpages

 

Technology tailored to any brand

Today’s consumers expect ease of functionality and brand engagement. One of the best ways to engage and build trust is through customization and personalization – that’s where our widget plays its part – from behind the scenes. It allows our clients to put their brand or their customer’s brand front and centre, whether they are a builder or a real estate software provider. Our widget powers the ability to sell online – its innovative design allows it to be customized to any digital platform and ‘wrapped’ in any brand, where it can be used in any online application:

 

Website | Social Media | Online Ads | Show Suite Devices

 

 

How does it work?

The widget amplifies brand and product advertising via omnichannel marketing, providing marketing reach from anywhere and any channel. It acts as a conduit to drive purchase-ready leads at the point of purchase, which is wherever you choose. It works invisibly in the background, funnelling traffic and leads from any online site into Pront-O, our pre-qualification tool. The widget can be configured to allow buyers to pre-qualify and/or make an online mortgage application via any process, form, website or a social media post.

 

Seamless integration

Our widget white labels transactions via direct front end integration, making it an invisible addition to your existing platforms and marketing efforts. You retain all the SEO value of your website pages, social media, or ads.

 

Promotes engagement, brand loyalty and opportunities to sell

The more connected to a brand a customer feels, the more engaged and loyal to the brand they will be. By amplifying your brand or your customer’s brand, the widget promotes engagement. Providing prospective buyers with an incredible tool to get financing builds trust and confidence, giving you a competitive advantage. Engaged customers are not only more likely to buy, they’re also more likely to provide repeat business and referrals, now and at future life stages. The widget creates the conditions for nurturing an ongoing customer connection and additional business. So, why not let the widget turn your website or ads into potential selling tools?

Have questions about how our widget can turn your online platforms into powerful sales engines?

We’d be happy to answer them.

Contact Ownest to learn more

 

 

The Five Cs of Credit and Why It Matters

The Five Cs of Credit

and Why it Matters

 

What Are the Five Cs of Credit?

The five Cs of credit is a set of criteria used by lenders to gauge the creditworthiness of potential borrowers. This type of approach weighs five different characteristics of potential borrowers and conditions of the loan, to help predict the chance of potential default and overall risk or loss for the lender.  The Five Cs are: Collateral, Credit, Capacity, Capital and Character.

Ownest's software verifies credit using the Five Cs of credit

 

Why is it Important to Use the Five Cs of Credit?

Evaluating a borrower’s creditworthiness based on the Five Cs of Credit is important because it gives the lender a better overall picture of the borrower and their ability to pay off the loan. It also takes into consideration the more “personal” side of financing by considering the borrower’s character, as opposed to simply looking at past credit history and collateral. For example, if the credit check reports a default payment, it could have been due to unique or rare circumstances, such as an illness or divorce. These types of questions will help lenders understand the borrower’s credit – looking back to the credit history and looking forward to the client’s future capacity.

Save Time: Ownest’s Software Automatically Calculates the Five Cs

One of the biggest challenge when it comes to financing is knowing the actual creditworthiness of a potential purchaser or borrower. For example, if someone is interested in purchasing a home, the sales associate spends a lot of time with the customer during the sales journey. Waiting for a mortgage approval can take 7 – 10 days, and in the meantime, your sales team is spending valuable time building a relationship with a client who may not be approved for financing.  Wouldn’t it be nice to know this information at the beginning of the sales journey?

Ownest’s Pront-O app instantly pre-qualifies and intelligently screens
applicants based on their actual borrowing ability.

 

 

The software performs a soft credit check using the Five Cs of Credit, then sorts and ranks the leads by  summarizing the information in an easy-to-read stoplight snapshot (green, yellow, red rating system). This data  empowers our affiliate and lender partners with key insight and visibility of the borrower’s overall credit profile – faster and more accurately than any other software on the market – so you know where you’ll get the best return for your sales efforts.

 

How Much Time and Money Will You Save?

 

Whether you’re a lender or a company that offers financing for your products, Ownest software can provide valuable insight and streamline your sales process. Pronto’s pre-qualification capabilities are just one of the many features of our revolutionary software. Contact us to schedule a demo today!

Request a demo of Ownest Software