Demands of Online Real Estate Transactions

 

Is Your Website Keeping Up with the New Demands of Online Real Estate Transactions?

 

The growing sector of proptech is all about managing information and transactions in the world of real estate, while fintech provides the foundation for the deal, via mortgages. While technology-based platforms facilitating the buying and selling homes are becoming more common, they are also growing more sophisticated. Soon, ‘business as usual’ will no longer exist in the business of real estate and real estate software.

Ownest's lead qualifier, Pront-O, can be embedded in home builders webpages

If you are in real estate technology, you’re likely aware there has been an explosion in the use of data and insights driving the home-buying process. There is also an industry-wide push towards a more digital, end-to-end process. So, the question becomes, how to keep up with that evolution? These days, software companies must move beyond simply managing IT to leveraging technology to create value for the business and, in the case of real estate software or platforms, for the real estate buyer. Doing so involves re-envisioning the role of technology in your organization and integrating it across the business to deliver excellent end user experiences. With the pandemic, the definition of ‘excellent’ has expanded to mean all-digital engagement with customers, ensuring a safe experience. Where to start? When it comes to the fintech side of the solution and the question of who can actually afford to buy the homes on a platform, you may need to look outside your organization to obtain the kind of credit-related business and innovation solutions you need – to an expert partner that can help you not only keep up trends but unlock new business potential.

 

Choosing the Right Tech Partner

When choosing the right technology service provider or consultant, it’s important to work with one that has a deep understanding of your business and its goals. It’s also important to choose a partner that provides functional, operational and strategic value. These value elements include connectivity, integration, flexibility, simplification, time savings and reduced effort. The Ownest end-to-end financing platform provides all these value elements and more. The company has applied its thirty years of mortgage experience to solve the industry’s biggest inefficiencies and empower faster financing. Ownest works as a strategic partner to its software and building clients, deploying its game-changing financing technology based on their needs. Its flexible, customizable open API platform is adaptable to virtually any platform so they can provide the right solution for your business and technology needs. And the Ownest widget white-labels transactions, seamlessly integrating them into your brand. Ownest creates value by empowering faster financing, so their success is directly tied to yours.

 

Leveraging the Power of AI and Automation

Ownest’s cutting-edge software instantly and accurately pre-qualifies potential homebuyers with eight simple questions, so you or your customer can know their creditworthiness at a glance. It’s an example of how AI is making the selling and buying experience faster and easier. Their innovative solution allows you to validate and qualify inbound leads, pre-qualify customers, verify buyers and validate offers. Its automated mortgage application solves the problem of mortgage processes that are stuck in analog, with 67% less paperwork and 70% faster.

 

 

The Bottom Line

Reimagining how your real estate platform functions involves embracing next-generation capabilities like end-to-end automation and platform-as-a-service. But keeping pace with rapid technological advances is taxing companies’ IT function. In addition, there is now increasing consumer demand for a ‘one-stop shop’ real estate and financing experience. The best thing your software or real estate business can do in 2021 is to stay agile, as the recovery proceeds unpredictably. Why not work with a partner with the expertise to understand your needs and a flexible mortgage financing solution that can be customized to meet them?

Contact Ownest to learn more

 

The Widget

 

The Ownest Widget turns any digital platform
into a powerful sales engine.

 

What does “Powered by Ownest” mean?

Ownest's lead qualifier, Pront-O, can be embedded in home builders webpages

 

Technology tailored to any brand

Today’s consumers expect ease of functionality and brand engagement. One of the best ways to engage and build trust is through customization and personalization – that’s where our widget plays its part – from behind the scenes. It allows our clients to put their brand or their customer’s brand front and centre, whether they are a builder or a real estate software provider. Our widget powers the ability to sell online – its innovative design allows it to be customized to any digital platform and ‘wrapped’ in any brand, where it can be used in any online application:

 

Website | Social Media | Online Ads | Show Suite Devices

 

 

How does it work?

The widget amplifies brand and product advertising via omnichannel marketing, providing marketing reach from anywhere and any channel. It acts as a conduit to drive purchase-ready leads at the point of purchase, which is wherever you choose. It works invisibly in the background, funnelling traffic and leads from any online site into Pront-O, our pre-qualification tool. The widget can be configured to allow buyers to pre-qualify and/or make an online mortgage application via any process, form, website or a social media post.

 

Seamless integration

Our widget white labels transactions via direct front end integration, making it an invisible addition to your existing platforms and marketing efforts. You retain all the SEO value of your website pages, social media, or ads.

 

Promotes engagement, brand loyalty and opportunities to sell

The more connected to a brand a customer feels, the more engaged and loyal to the brand they will be. By amplifying your brand or your customer’s brand, the widget promotes engagement. Providing prospective buyers with an incredible tool to get financing builds trust and confidence, giving you a competitive advantage. Engaged customers are not only more likely to buy, they’re also more likely to provide repeat business and referrals, now and at future life stages. The widget creates the conditions for nurturing an ongoing customer connection and additional business. So, why not let the widget turn your website or ads into potential selling tools?

Have questions about how our widget can turn your online platforms into powerful sales engines?

We’d be happy to answer them.

Contact Ownest to learn more

 

 

Meet the Team – Audrey Wilson

We’d like to introduce you to some of the great people who work behind the scenes at Ownest. We recently spoke to Audrey Wilson,
VP Operations and Ownest’s Broker of Record.

 

1. Tell us about your role at Ownest.

My role is VP Operations which is in my opinion a great role to have as I get to work with every area of the company and facilitate the how and why of every project as well as the overall Ownest product. I work closely with our CEO, CRO and CTO, each team manager and connect with each team member on some level. I guess you could say that I’m the center hub of the company.

2. What did you do before you joined Ownest? What interested you in Ownest?

I have been in the Financial/Mortgage Industry since 2003. I started out as an administrative assistant-underwriter-operations manager, and I’ve been with Ownest from the beginning and have worked with our CEO since 2003. I have always been involved in various business areas of sales, marketing & promotions, and building strategies through process in my life so far.

Ownest is innovative and always striving to solve current problems in industries. As a company, they are not afraid to try something new, willing to reinvent themselves by balancing other businesses and people’s needs. I am very fortunate to have the opportunity to work for an innovative company that aims to disrupt the traditional financing industry as we know it.

3. What do you like most about working here?

Working with an amazing group of people who are team members but also are family members. Everyone is considered to be part of a family and we are respected. We all are valued as individuals, as teammates and I love that our voices are heard!

4. What excites you most about the future of Ownest?

This company has huge potential to do great things, always evolving through learning and listening through its partnerships and what is going on in the world today not just in the financial industry. Looking to define the future of financing.

5. Which of the Ownest Values do you most identify with, and why?

To be honest it’s really hard to pick one. Fun would be the #1 because if we are not having fun, enjoying life, the people we work with then change needs to happen. Everyone must love who they are and enjoy everything offered by life.

6. Tell us about your life outside of Ownest.

I grew up in a small farming community, born and raised Albertan and come from a family of 5 kids with 4 brothers and myself. Being the only girl and the middle child, helped me hone my observational and negotiation skills. I guess you could say I was right in the middle – or in the hub – of that dynamic, too.

I have been blessed with one amazing daughter who is now a teenager… She is my world and I am grateful to have this life journey with her. Plus, I am looking forward to these years as I know how I challenged my parents at that age. Hopefully, there is no payback (haha).

I love to travel and have been fortunate to spend time with family in my travels as well as on my own. Some of my favorite places were Hawaii, Greece, Thailand, Scotland, and Turkey – just to name a few. I have a very large travel bucket list with the goal of getting to as many as I can. I want to venture to places like New Zealand, Spain, Portugal and Argentina because I love food and to experience different cultures and their history.

7. Any hidden talents?

My memory is like (probably better than) an elephant. If you want to know something even if it’s 5-10 years ago, what day, what time and the conversation around a circumstance, then ask me. My family probably has stopped disagreeing with me about past events – they know what they’re up against.

8. Who inspires you or which company do you admire (and why)?

People inspire me! I love to learn different ways of thinking, looking for the good in all. My youngest brother Jonathan is a huge inspiration to my family as he lives in the moment every day and shares unconditional love with everyone he meets.

Others who inspire me are: Carl Jung, Brene Brown, Joe Dispenza, Don Miguel Ruiz and Albert Einstein because they challenge us to think “why and how” and bring awareness that causes me to seek to understand. One of my favorite quotes by Maya Angelou: “You are only free when you realize you belong no place- you belong every place- no place at all. The price is high. The reward is great.”

9. What piece of technology can you NOT live without?

My computer for sure! It holds my life!

10. If you had a superpower, what would it be?

This is a tough one. I’d love the ability to read others minds and know what they are feeling.

11. Anything else you’d like to share?

I love to curl (and watch curling), motorcycles, reading so many books, dance like no one is watching and spending time with the people I love!!! I am also a strong believer in listening to my intuition.

This year, I decided to jump out of my comfort zone by challenging myself to do something that I was too afraid to ever do and stated for years that I would never ever do: Skydiving.

It took me 25 minutes to reach the altitude of 13,500 ft and only 8 minutes to land safely! It was the most amazing thing I have ever done in my life and it really forced me to step outside of my comfort zone. This experience helped me realize that sometimes you just have to trust yourself at all times and know “I’ve got this.” I’m confident that I can handle anything when I put my mind to it!

Ownest Joins the Prestigious Holt Accelerator 2020 Program

FOR IMMEDIATE RELEASE

Ownest Joins the Prestigious Holt Accelerator 2020 Program

Selected as Top 1% of All International Fintech Applications

 

Calgary, Alberta – August 6, 2020 – Ownest Financial (Ownest), an innovative provider of autonomous financing software, is pleased to announce that the Company has been selected to join the Holt Accelerator 2020 program. Ownest is one of only two Canadian companies to join this year’s program.

Ownest’s autonomous financing solution was created by the Company’s Founder and CEO, Kendall Raessler, who has more than 25 years of industry experience as a top mortgage expert in Canada. In 2019, the company launched a comprehensive mortgage point-of-sale portal for borrowers to easily self-manage a simple online application to pre-qualify for a loan – aggregated from over 22,000 mortgage products.

Since then, the software was enhanced to benefit borrowers, lenders and businesses that offer financing for their products by merging the innovative features of the mortgage portal with the functionality of a CRM and Loan Originating System. The cutting-edge, AI-driven platform automates most time-consuming, manual tasks performed by sales teams in the lending space. Ownest’s fully customizable widget-based interface drives qualified leads directly from the point-of-sale and their Pront-O app significantly reduces credit risk by quickly qualifying and intelligently screening the applicant’s borrowing capabilities. Ownest’s comprehensive platform also provides in-depth business intelligence data and is the only financing software solution of its kind that rewards partners with referral and annuity bonuses.

Kendall Raessler, Founder and CEO, stated, “We are thrilled and grateful to have been selected to join the Holt Accelerator 2020 program. Their expertise will help us achieve our aggressive growth targets.” He added, “The pandemic created an economic climate that requires leaner teams and a remote workforce. Our secure, cloud-based platform is a perfect solution to address those challenges – while creating operational efficiencies of up to 70%. Our current focus is on mortgages, but our end-to-end software solution will truly revolutionize the way people borrow and lend money. We’re very excited about the future of financing.”

“We are excited to have selected Ownest, following an extensive vetting process”, stated Jan Arp, Founding Partner, Holt Accelerator. “With over 720 international applications received this year for a coveted spot in the Holt accelerator, Ownest’s financing software capabilities stood out as a necessary innovative solution in a market overdue for disruption. I am proud to welcome Ownest as part of our 2020 family.”

###

About Ownest
Ownest started in 2012 with the goal to innovate how financing is done around the world. In 2019, the Company launched its B2C software to empower homebuyers to obtain financing online by aggregating best lenders and best rates from over 22,000 mortgage products. Since then, Ownest has shifted their core focus to a cloud-based B2B SaaS model, providing their partners an AI-driven platform that quickly qualifies and intelligently screens potential borrowers. Their cutting-edge platform is designed to drive qualified leads, increase revenue and significantly streamline operations through autonomous financing while providing in-depth data-driven business intelligence. www.OwnestFinancial.com.

About Holt Accelerator
Backed by Holdun, a 5th Generation Family Office, Holt Accelerator is Canada’s most active seed fintech investor. Holt Accelerator is the only business accelerator in Canada that’s focused exclusively on fintech, including insurtech and cybersecurity. Holt tracks over 10,000 early stage fintechs globally and solicits the ones that present a best match with our Partner & Advisory network (over 300+ and growing). They have received over 1,800 applications from over 75 countries, in which they invest in the top 1% of applications globally.


Contact Information:

Kendall Raessler, CEO
Phone: 1.855.699.2400 Ext. 101
Email: Kendall@ownest.ca

 

The Five Cs of Credit and Why It Matters

The Five Cs of Credit

and Why it Matters

 

What Are the Five Cs of Credit?

The five Cs of credit is a set of criteria used by lenders to gauge the creditworthiness of potential borrowers. This type of approach weighs five different characteristics of potential borrowers and conditions of the loan, to help predict the chance of potential default and overall risk or loss for the lender.  The Five Cs are: Collateral, Credit, Capacity, Capital and Character.

Ownest's software verifies credit using the Five Cs of credit

 

Why is it Important to Use the Five Cs of Credit?

Evaluating a borrower’s creditworthiness based on the Five Cs of Credit is important because it gives the lender a better overall picture of the borrower and their ability to pay off the loan. It also takes into consideration the more “personal” side of financing by considering the borrower’s character, as opposed to simply looking at past credit history and collateral. For example, if the credit check reports a default payment, it could have been due to unique or rare circumstances, such as an illness or divorce. These types of questions will help lenders understand the borrower’s credit – looking back to the credit history and looking forward to the client’s future capacity.

Save Time: Ownest’s Software Automatically Calculates the Five Cs

One of the biggest challenge when it comes to financing is knowing the actual creditworthiness of a potential purchaser or borrower. For example, if someone is interested in purchasing a home, the sales associate spends a lot of time with the customer during the sales journey. Waiting for a mortgage approval can take 7 – 10 days, and in the meantime, your sales team is spending valuable time building a relationship with a client who may not be approved for financing.  Wouldn’t it be nice to know this information at the beginning of the sales journey?

Ownest’s Pront-O app instantly pre-qualifies and intelligently screens
applicants based on their actual borrowing ability.

 

 

The software performs a soft credit check using the Five Cs of Credit, then sorts and ranks the leads by  summarizing the information in an easy-to-read stoplight snapshot (green, yellow, red rating system). This data  empowers our affiliate and lender partners with key insight and visibility of the borrower’s overall credit profile – faster and more accurately than any other software on the market – so you know where you’ll get the best return for your sales efforts.

 

How Much Time and Money Will You Save?

 

Whether you’re a lender or a company that offers financing for your products, Ownest software can provide valuable insight and streamline your sales process. Pronto’s pre-qualification capabilities are just one of the many features of our revolutionary software. Contact us to schedule a demo today!

Request a demo of Ownest Software