Demands of Online Real Estate Transactions

 

Is Your Website Keeping Up with the New Demands of Online Real Estate Transactions?

 

The growing sector of proptech is all about managing information and transactions in the world of real estate, while fintech provides the foundation for the deal, via mortgages. While technology-based platforms facilitating the buying and selling homes are becoming more common, they are also growing more sophisticated. Soon, ‘business as usual’ will no longer exist in the business of real estate and real estate software.

Ownest's lead qualifier, Pront-O, can be embedded in home builders webpages

If you are in real estate technology, you’re likely aware there has been an explosion in the use of data and insights driving the home-buying process. There is also an industry-wide push towards a more digital, end-to-end process. So, the question becomes, how to keep up with that evolution? These days, software companies must move beyond simply managing IT to leveraging technology to create value for the business and, in the case of real estate software or platforms, for the real estate buyer. Doing so involves re-envisioning the role of technology in your organization and integrating it across the business to deliver excellent end user experiences. With the pandemic, the definition of ‘excellent’ has expanded to mean all-digital engagement with customers, ensuring a safe experience. Where to start? When it comes to the fintech side of the solution and the question of who can actually afford to buy the homes on a platform, you may need to look outside your organization to obtain the kind of credit-related business and innovation solutions you need – to an expert partner that can help you not only keep up trends but unlock new business potential.

 

Choosing the Right Tech Partner

When choosing the right technology service provider or consultant, it’s important to work with one that has a deep understanding of your business and its goals. It’s also important to choose a partner that provides functional, operational and strategic value. These value elements include connectivity, integration, flexibility, simplification, time savings and reduced effort. The Ownest end-to-end financing platform provides all these value elements and more. The company has applied its thirty years of mortgage experience to solve the industry’s biggest inefficiencies and empower faster financing. Ownest works as a strategic partner to its software and building clients, deploying its game-changing financing technology based on their needs. Its flexible, customizable open API platform is adaptable to virtually any platform so they can provide the right solution for your business and technology needs. And the Ownest widget white-labels transactions, seamlessly integrating them into your brand. Ownest creates value by empowering faster financing, so their success is directly tied to yours.

 

Leveraging the Power of AI and Automation

Ownest’s cutting-edge software instantly and accurately pre-qualifies potential homebuyers with eight simple questions, so you or your customer can know their creditworthiness at a glance. It’s an example of how AI is making the selling and buying experience faster and easier. Their innovative solution allows you to validate and qualify inbound leads, pre-qualify customers, verify buyers and validate offers. Its automated mortgage application solves the problem of mortgage processes that are stuck in analog, with 67% less paperwork and 70% faster.

 

 

The Bottom Line

Reimagining how your real estate platform functions involves embracing next-generation capabilities like end-to-end automation and platform-as-a-service. But keeping pace with rapid technological advances is taxing companies’ IT function. In addition, there is now increasing consumer demand for a ‘one-stop shop’ real estate and financing experience. The best thing your software or real estate business can do in 2021 is to stay agile, as the recovery proceeds unpredictably. Why not work with a partner with the expertise to understand your needs and a flexible mortgage financing solution that can be customized to meet them?

Contact Ownest to learn more

 

The Technology You Need to Pivot to Digital, Now and Post-Pandemic

The Technology You Need to Pivot to Digital, Now and Post-Pandemic

 

COVID-19 is fundamentally changing business, and real estate and financing are no exception. As with every industry, builders and real estate developers are being asked to streamline, be more efficient, and do more with less.

Interestingly, however, a digital transformation had already started in the real estate industry even before the pandemic, as forward-thinkers started to realize the benefits of automation— a transformation known as Proptech.

Deloitte’s Real Estate Predictions(2020) describes Proptech as “part of the wider digital transformation of the property industry. It describes a movement driving a mentality change within the real estate industry and its consumers regarding technology-driven innovation in data assembly (and) transactions…”

Forbes describes it as “businesses using technology to disrupt, and improve the way we buy, rent, sell…residential and commercial property.”

What’s driving the Proptech Revolution? Data, Analytics, Service

Greater customer expectations for more real-time and high-quality services are a major challenge for many real estate and financing businesses. Another driver is the growing importance of data and analytics. Automation presents solutions to these challenges across industries, not only during COVID but also in general.

Lower Costs, Higher Resilience

According to a Bain & Company survey, companies that invested more in automation before the pandemic have reported higher revenues than others, with fewer disruptions to productivity or the supply chain. Interestingly, automation is no longer just about lower costs; it’s about resilience. Companies are increasingly deploying automation to strengthen business resilience, reduce risk and generate useful business insights more easily. They’ve generated higher revenues and experienced fewer disruptions to workforce productivity and demand. Enter the Ownest solution.

Transition Your Teams to Working Remotely

Ownest’s proprietary technology is a perfect example of Proptech and Fintech. The Ownest platform allows builders and sales associates to pivot to remote office work during the pandemic. The entire team–from management to marketing and sales can access Ownest’s secure cloud-based solution from anywhere and on any device, 24/7. You’ll never fall behind because the system updates in real-time, so you’ll always know what is happening on any sale, from anywhere. That’s resilience!

The Ownest Solution–Efficient, Automated, Flexible

The solution saves time and resources by automating time-consuming tasks like document gathering and customer communication (executing tasks in70% less time and67% less documentation.) The convenient and user-friendly app guides the customer through the self-managed online loan application. It automatically sends timely reminders on your behalf–increasing the application completion rate and leading to faster closing times. The platform instantly qualifies and ranks applicants and verifies in come using AI. It gathers customer insights to leverage upselling and cross-selling and builds customer loyalty through automated engagement. Data, analytics, service–and all the benefits of this unique Proptech application are accessible remotely.

Bottom Line–AutomationBoosts Sales

Automation has been proven to make a difference by increasing selling time for sales people and channel partners. It does this by streamlining and automating back-office sales support tasks, giving sales people more time to focus on high-value, sales-oriented activities. Moving to automation has benefits beyond saving money and increasing revenue; it can boost overall worker productivity and customer loyalty. It can also build resiliency in a time like COVID.

Whether you are a builder or developer, Ownest’s cutting-edge platform will allow you to automate the most time-consuming manual tasks performed by your sales teams. By joining the digital transformation now, you’ll strengthen your business’ resilience for the future.

 

Meet the Team – Audrey Wilson

We’d like to introduce you to some of the great people who work behind the scenes at Ownest. We recently spoke to Audrey Wilson,
VP Operations and Ownest’s Broker of Record.

 

1. Tell us about your role at Ownest.

My role is VP Operations which is in my opinion a great role to have as I get to work with every area of the company and facilitate the how and why of every project as well as the overall Ownest product. I work closely with our CEO, CRO and CTO, each team manager and connect with each team member on some level. I guess you could say that I’m the center hub of the company.

2. What did you do before you joined Ownest? What interested you in Ownest?

I have been in the Financial/Mortgage Industry since 2003. I started out as an administrative assistant-underwriter-operations manager, and I’ve been with Ownest from the beginning and have worked with our CEO since 2003. I have always been involved in various business areas of sales, marketing & promotions, and building strategies through process in my life so far.

Ownest is innovative and always striving to solve current problems in industries. As a company, they are not afraid to try something new, willing to reinvent themselves by balancing other businesses and people’s needs. I am very fortunate to have the opportunity to work for an innovative company that aims to disrupt the traditional financing industry as we know it.

3. What do you like most about working here?

Working with an amazing group of people who are team members but also are family members. Everyone is considered to be part of a family and we are respected. We all are valued as individuals, as teammates and I love that our voices are heard!

4. What excites you most about the future of Ownest?

This company has huge potential to do great things, always evolving through learning and listening through its partnerships and what is going on in the world today not just in the financial industry. Looking to define the future of financing.

5. Which of the Ownest Values do you most identify with, and why?

To be honest it’s really hard to pick one. Fun would be the #1 because if we are not having fun, enjoying life, the people we work with then change needs to happen. Everyone must love who they are and enjoy everything offered by life.

6. Tell us about your life outside of Ownest.

I grew up in a small farming community, born and raised Albertan and come from a family of 5 kids with 4 brothers and myself. Being the only girl and the middle child, helped me hone my observational and negotiation skills. I guess you could say I was right in the middle – or in the hub – of that dynamic, too.

I have been blessed with one amazing daughter who is now a teenager… She is my world and I am grateful to have this life journey with her. Plus, I am looking forward to these years as I know how I challenged my parents at that age. Hopefully, there is no payback (haha).

I love to travel and have been fortunate to spend time with family in my travels as well as on my own. Some of my favorite places were Hawaii, Greece, Thailand, Scotland, and Turkey – just to name a few. I have a very large travel bucket list with the goal of getting to as many as I can. I want to venture to places like New Zealand, Spain, Portugal and Argentina because I love food and to experience different cultures and their history.

7. Any hidden talents?

My memory is like (probably better than) an elephant. If you want to know something even if it’s 5-10 years ago, what day, what time and the conversation around a circumstance, then ask me. My family probably has stopped disagreeing with me about past events – they know what they’re up against.

8. Who inspires you or which company do you admire (and why)?

People inspire me! I love to learn different ways of thinking, looking for the good in all. My youngest brother Jonathan is a huge inspiration to my family as he lives in the moment every day and shares unconditional love with everyone he meets.

Others who inspire me are: Carl Jung, Brene Brown, Joe Dispenza, Don Miguel Ruiz and Albert Einstein because they challenge us to think “why and how” and bring awareness that causes me to seek to understand. One of my favorite quotes by Maya Angelou: “You are only free when you realize you belong no place- you belong every place- no place at all. The price is high. The reward is great.”

9. What piece of technology can you NOT live without?

My computer for sure! It holds my life!

10. If you had a superpower, what would it be?

This is a tough one. I’d love the ability to read others minds and know what they are feeling.

11. Anything else you’d like to share?

I love to curl (and watch curling), motorcycles, reading so many books, dance like no one is watching and spending time with the people I love!!! I am also a strong believer in listening to my intuition.

This year, I decided to jump out of my comfort zone by challenging myself to do something that I was too afraid to ever do and stated for years that I would never ever do: Skydiving.

It took me 25 minutes to reach the altitude of 13,500 ft and only 8 minutes to land safely! It was the most amazing thing I have ever done in my life and it really forced me to step outside of my comfort zone. This experience helped me realize that sometimes you just have to trust yourself at all times and know “I’ve got this.” I’m confident that I can handle anything when I put my mind to it!