Demands of Online Real Estate Transactions

 

Is Your Website Keeping Up with the New Demands of Online Real Estate Transactions?

 

The growing sector of proptech is all about managing information and transactions in the world of real estate, while fintech provides the foundation for the deal, via mortgages. While technology-based platforms facilitating the buying and selling homes are becoming more common, they are also growing more sophisticated. Soon, ‘business as usual’ will no longer exist in the business of real estate and real estate software.

Ownest's lead qualifier, Pront-O, can be embedded in home builders webpages

If you are in real estate technology, you’re likely aware there has been an explosion in the use of data and insights driving the home-buying process. There is also an industry-wide push towards a more digital, end-to-end process. So, the question becomes, how to keep up with that evolution? These days, software companies must move beyond simply managing IT to leveraging technology to create value for the business and, in the case of real estate software or platforms, for the real estate buyer. Doing so involves re-envisioning the role of technology in your organization and integrating it across the business to deliver excellent end user experiences. With the pandemic, the definition of ‘excellent’ has expanded to mean all-digital engagement with customers, ensuring a safe experience. Where to start? When it comes to the fintech side of the solution and the question of who can actually afford to buy the homes on a platform, you may need to look outside your organization to obtain the kind of credit-related business and innovation solutions you need – to an expert partner that can help you not only keep up trends but unlock new business potential.

 

Choosing the Right Tech Partner

When choosing the right technology service provider or consultant, it’s important to work with one that has a deep understanding of your business and its goals. It’s also important to choose a partner that provides functional, operational and strategic value. These value elements include connectivity, integration, flexibility, simplification, time savings and reduced effort. The Ownest end-to-end financing platform provides all these value elements and more. The company has applied its thirty years of mortgage experience to solve the industry’s biggest inefficiencies and empower faster financing. Ownest works as a strategic partner to its software and building clients, deploying its game-changing financing technology based on their needs. Its flexible, customizable open API platform is adaptable to virtually any platform so they can provide the right solution for your business and technology needs. And the Ownest widget white-labels transactions, seamlessly integrating them into your brand. Ownest creates value by empowering faster financing, so their success is directly tied to yours.

 

Leveraging the Power of AI and Automation

Ownest’s cutting-edge software instantly and accurately pre-qualifies potential homebuyers with eight simple questions, so you or your customer can know their creditworthiness at a glance. It’s an example of how AI is making the selling and buying experience faster and easier. Their innovative solution allows you to validate and qualify inbound leads, pre-qualify customers, verify buyers and validate offers. Its automated mortgage application solves the problem of mortgage processes that are stuck in analog, with 67% less paperwork and 70% faster.

 

 

The Bottom Line

Reimagining how your real estate platform functions involves embracing next-generation capabilities like end-to-end automation and platform-as-a-service. But keeping pace with rapid technological advances is taxing companies’ IT function. In addition, there is now increasing consumer demand for a ‘one-stop shop’ real estate and financing experience. The best thing your software or real estate business can do in 2021 is to stay agile, as the recovery proceeds unpredictably. Why not work with a partner with the expertise to understand your needs and a flexible mortgage financing solution that can be customized to meet them?

Contact Ownest to learn more

 

The Widget

 

The Ownest Widget turns any digital platform
into a powerful sales engine.

 

What does “Powered by Ownest” mean?

Ownest's lead qualifier, Pront-O, can be embedded in home builders webpages

 

Technology tailored to any brand

Today’s consumers expect ease of functionality and brand engagement. One of the best ways to engage and build trust is through customization and personalization – that’s where our widget plays its part – from behind the scenes. It allows our clients to put their brand or their customer’s brand front and centre, whether they are a builder or a real estate software provider. Our widget powers the ability to sell online – its innovative design allows it to be customized to any digital platform and ‘wrapped’ in any brand, where it can be used in any online application:

 

Website | Social Media | Online Ads | Show Suite Devices

 

 

How does it work?

The widget amplifies brand and product advertising via omnichannel marketing, providing marketing reach from anywhere and any channel. It acts as a conduit to drive purchase-ready leads at the point of purchase, which is wherever you choose. It works invisibly in the background, funnelling traffic and leads from any online site into Pront-O, our pre-qualification tool. The widget can be configured to allow buyers to pre-qualify and/or make an online mortgage application via any process, form, website or a social media post.

 

Seamless integration

Our widget white labels transactions via direct front end integration, making it an invisible addition to your existing platforms and marketing efforts. You retain all the SEO value of your website pages, social media, or ads.

 

Promotes engagement, brand loyalty and opportunities to sell

The more connected to a brand a customer feels, the more engaged and loyal to the brand they will be. By amplifying your brand or your customer’s brand, the widget promotes engagement. Providing prospective buyers with an incredible tool to get financing builds trust and confidence, giving you a competitive advantage. Engaged customers are not only more likely to buy, they’re also more likely to provide repeat business and referrals, now and at future life stages. The widget creates the conditions for nurturing an ongoing customer connection and additional business. So, why not let the widget turn your website or ads into potential selling tools?

Have questions about how our widget can turn your online platforms into powerful sales engines?

We’d be happy to answer them.

Contact Ownest to learn more

 

 

Meet the Team – Ray Yip, CTO

Meet the Team

 

We’d like to introduce you to some of the great people who work behind the scenes at Ownest.
We recently spoke to Ray Yip, Chief Technology Officer.

 

Ray Yip, Chief Technology Officer at Ownest
Ray Yip, CTO ziplining at Whitefish Resort

Tell us about your role at Ownest.

I joined Ownest in May 2019. I call myself a technologist. My job is to understand the vision of the company and figure out the technology strategy to turn the vision into reality.

What did you do before you joined Ownest? What interested you in Ownest?

I had created many software, web and mobile applications across multiple domains and industries, in past 20+ years. Ownest gives me yet another opportunity to create a disruptive technology. How can I resist that?

What do you like most about working here?

The people, the fun, the trust, and the respect among the team.

What excites you most about the future of Ownest?

We are disrupting the financial industry through technological advancement and artificial intelligence. We are changing the way how people borrow and lend money.

Tell us about your life outside of Ownest.

I’ve been married for 21 years and I have a 20 year-old son and 17 year-old daughter with my beautiful wife. I still have to explain to people that I wasn’t 10 years old when my son was born but I’m glad that I’m not getting ID’ed at a bar anymore ?

As for hobbies, I like playing badminton and enjoy spending time gardening with my wife.

Any hidden talents?

I often do things in random order and still manage to get a few things done. If you are going through a list with me, you will find me start at the second or third item and then go up from the bottom of list. I hope that you know which item I’m talking about at the moment.

Who inspires you or which company do you admire (and why)?

The person inspired me the most is Zig Ziglar. I listened to his audio series every day when I went through tough times in my life. His life story, his value and every lesson in his speeches have motivated me and affects how I do things every day.

What piece of technology can you NOT live without?

It would have to be the high-speed Internet. Must be high-speed, not dial-up.

If you had a superpower, what would it be?

I want to have power to travel back in time. I don’t want to travel to the future because it would ruin my excitement about the future, but I want to travel back in time to correct my mistake and change the choices I made.

Anything else you’d like to share?

I’m still waiting for new technologies to upgrade my body after I torn all my knee ligaments and went through four eye surgeries just because I played too much badminton.